When it comes to selling tactics some people are still relying on old tactics, while some over-use new ones. There are so many tools available in 2019 on the internet for marketing, although if used incorrectly you can end up losing leads instead of gaining. If you are still Cold Calling future prospects you should stop doing so! Let’s talk about the balance between new tools that work while keeping old methods that shouldn’t be left aside.
-SOCIAL MEDIA
In 2018, Social Media has become a must for businesses. Although you can’t only rely on it as your only selling tool. You do need to be up to date. You must also have a balance not to overwhelm your followers. There are many platforms being used on a daily basis as a part of selling tactics, to post and share about your business:
WEBSITE, FACEBOOK, INSTAGRAM , GOOGLE +, PINTEREST, YOUTUBE, HOUZZ
The trick here is to be consistent, create relevant content but also engage with people in the same industry and collaborate with related vendors. It is important to think through the content you will be sharing so that you don’t end up making your followers want to unfollow you! Introduce your company, talk about your product, but also try to give your followers a break and generate related content like your industry’s news, events, or give the spotlight to someone that can contribute with your company. Now the problem with merely relying on social media is that you might be cutting off a personalized relationship with your customers. Do remain up to date; don’t forget to maintain other ways of communication.
-PHONE INTERACTION vs. EMAILS
We live in a fast-paced era, everything needs to be done quickly and consume the least time possible. We’ve become used to sending emails and whats app audios. While it’s good to send information and keep in touch that way, a follow-up phone call can’t hurt anybody. By calling a customer or potential prospect back it gives you the chance to develop a personalized idea of the needs he/she may have. By interacting more with your customer you can focus on what you can do for them that is different from what the competition can do. Remain reachable and available by phone to give your clients personalized assistance.
The type of service or product you are trying to sell would also determine what your best approach to your clients is. What might work for a particular business doesn’t necessarily apply to all. Try to remain current with social media, post regularly without harassing your followers, and keep in touch through email, whats app and don’t forget phone conversations!
Overall, keep current on your Social Media Platforms while maintaining a good relationship with your customers. At the end of the day is nice to know there is more to a company besides a computer screen!
